Share Buybacks: What Are They and Why Should You Care?

Have you ever wondered why companies buy back their own shares? Share buybacks, also called stock repurchases, happen when a company decides to purchase its own shares from the market. This reduces the number of shares available to the public. But what does this really mean for investors and the company itself? Let’s unpack this in simple terms.

Why Companies Do Share Buybacks

Companies use buybacks for a few key reasons. First, to boost their stock price. By reducing shares on the market, earnings per share (EPS) often go up, making the stock look more attractive. Second, it can be a way to return extra cash to shareholders without paying dividends. If a company has some extra cash lying around and doesn't see better opportunities to invest in growth, buying back shares can be an efficient use of funds.

Also, if management believes the stock is undervalued, they may buy shares as a signal of confidence in the company's future. It says, "We think our shares are worth more than the current price," which can encourage others to buy in.

How Buybacks Affect You as an Investor

If you own shares in a company that does a buyback, your ownership slice of the company increases slightly because there are fewer shares out there. This can lead to a higher share price if investors view the buyback positively. However, it’s not always guaranteed that the price will rise, as other market factors come into play.

Moreover, buybacks can sometimes be a red flag. For example, companies might prioritize boosting their stock over investing in new projects or paying fair wages. So, it's important to look beyond the buyback itself and understand the company's overall strategy.

In the bigger picture, frequent or large buybacks can influence market behavior by shifting demand and supply. This may lead to short-term price boosts but doesn’t necessarily mean the company is growing stronger fundamentally.

Whether you’re a casual investor or a market watcher, keeping an eye on share buybacks gives you one more tool to understand a company’s health and management’s thinking. It's worth asking: Is this buyback a smart move or just a way to prop up stock prices?

BlackBerry Kicks Off Share Buyback Plan After Gaining TSX Green Light

BlackBerry Kicks Off Share Buyback Plan After Gaining TSX Green Light

on Jun 10, 2025 - by Janine Ferriera - 0

BlackBerry is set to repurchase up to 27.8 million shares under a newly approved NCIB share buyback program, representing 4.7% of its public float. The buybacks can take place across multiple North American exchanges from May 2025 to May 2026, with TSX daily purchase limits. All shares bought back will be canceled.

More